Great adventures are best experienced with good friends, exquisite wine and delicious food.
Matthew Hoiland, a good friend from Minnesota is spear heading Woodys, USA.
Late in 2010 a friend of Eben, Kim took Eben around Minneapolis one Friday to meet people from the meat industry. After a fascinating, but completely unsuccessful day as far as connecting with key people from the industry was concerned, at the last and most unlikely place to connect with the right person, Eben met Matthew Hoiland.
They immediately clicked and the next day they met to progress the Woodys US concept.
After Eben’s return to South Africa, he and Matt continued to share thoughts and over the last few weeks Matt has been able to connect Woodys and some of the largest players in the US and world pork industry.
The Woodys adventure is taking shape in North America.
Last night Eben connected with Matt Blum through the internet as all the elements of a truly great adventure are coming together in the USA.
Matt is a software engineer for his day job, and has been writing for GeekDad for just about four years. Matt lives in Northern Virginia with his wife Jen, two children and two cats.
Matt turns bacon into an adventure by creating delicious and mouth-watering recipes which he publishes on the GeekDad blog. He calls his adventure – “The Great Bacon Odyssey”
Matt has graciously agreed for us to feature his odyssey on our Woodys blog.
Welcome to Woodys World, Matt!